Published on Fashion United on November 20, 2013—
“French luxury holding company Kering and the Kering corporate foundation have signed a joint treaty to help prevent and fight against domestic violence occurring in Italy.
After the success of its pilot programme, which was first launched at Gucci, the new commitment is set to be rolled out and enforced at all Kering brands in Italy. The treaty was conceived as a way to help raise awareness for all employees of the Kering Group of the domestic violence issues and help them understand how it affects all social classes. Since May 2013, 85 Gucci employees have attended four training modules to raise awareness against domestic violence in Italy.
The Kering foundation has teamed up with the Italian NGO Donne in Rete contro la violenza (D.i.Re) to stop violence against women. This new treaty will involve all 6,000 Kering employees who are based in, or work out of Italy, including Francois-Henri Pinault, CEO and chairman of Kering and President of the Kering corporate foundation. Titti Carrano, the chairwoman of D.i.Re also signed the new joint charter.
Selected employees have been chosen to act as ‘ambassadors’ within the Kering Group and will be taught by the Kering foundation and the D.i.Re how to react and support victims of dosmestic violence if they encounter such situations at work or in their personal lives.
“Our employees must be our prime ambassadors, alongside the Kering Foundation, so as to strengthen the voice of domestic violence victims. This partnership with an Italian NGO is fully in line with our partnership with the Fédération Nationale Solidarité Femmes, signed in France in 2010. It illustrates the consistency, continuity and determination of the actions carried out by the Kering Foundation. These charters signed in France and Italy are only the beginning: we intend to expand our action to other regions of the world where Kering operates”, said Francois-Henri Pinault in a press statement.
“In Italy, the issue of domestic violence against women is still largely concealed and neglected even though it has been highlighted for over twenty years thanks to the work of anti-violence centres and research by social laboratories of cultural change… Projects like this charter signed with the Kering Foundation, as well as experimental initiatives, are essential to raise public awareness of the issue of violence against women”, added D.i.Re Chairwoman Titti Carrano in the press statement.
This is the first joint treaty of its kind to be signed with a private multinational company like the Kering Group, for the Italian NGO. In 2010 Kering signed a similar treaty with the Fédération Nationale Solidarité Femmes (FNSF).”
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